Coles Myer adds 'e' to its business

The new entity is structured as a separate operating arm of the organisation to allow Coles Myer to participate in ecommerce equity markets.

According to Jon Wood, previously Coles Myer's CIO, now managing director of e.colesmyer, the company anticipates that its e-commerce entity will achieve revenues of $253 million over the next 12 months. However, it is not expected to make a profit for the first two years of its operation.

"To prevent e.colesmyer's results from getting lost in core business results, it will be separately reported in the coming financial year," said Dennis Eck, Coles Myer's CEO. "We may also look at floating elements of the business we have established, and participating via equity in e-related business."

The most prominent part of e.colesmyer is its shopping and information portal, colesmyer.com. Although the portal still has links to the company's brands such as Coles, Target and Grace Brothers, it now pulls together products offered by all its business units. In the past, customers had to go to the Coles Online site to buy groceries and Myer Direct to shop for clothes.

The portal also offers popular content such as news, weather and stock prices, which are provided by Yahoo Australia and New Zealand. "The content provided by Yahoo will push users towards colesmyer.com and help increase traffic to the site," Jon Wood said.

Both Eck and Wood commented that e.colesmyer has an advantage over many etail sites because it will leverage the company's bricks-and-mortar assets such as known brands, databases of customer behaviour from 15 million transactions a week, delivery infrastructure and established supplier relationships.

E.colesmyer's business-to-business capability includes: the Coles Myer data gateway, its electronic data interchange; OfficeWorks Direct, a procurement system for internal and external clients; and business-to-consumer extensions in the areas of wine and computers.

In the future, the company will establish a web portal that opens a gateway for stores, suppliers and strategic partners.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Angelina Forsyth

PC World
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?