Survey: ebusiness no longer a technical issue

The survey, based on the responses of more than 350 representatives from Australian businesses, revealed that the biggest inhibitor for ebusiness implementation is a lack of education and understanding of ebusiness and ecommerce among senior management.

Officials said the planner would help businesses overcome the barriers by providing a three-pronged approach to ebusiness: theory, design and implementation.

According to Aseem Prakash, CEO of IKO, senior management still believes ebusiness is an IT issue rather than a business issue. "A CEO has to be the chief ecommerce officer who goes before the board to build the strategy," Prakash said. "This is a business issue first and foremost. It is not a technical issue."

Meanwhile, the survey revealed that IT organisations, banks, government entities, utilities and professional services organisations have the highest rate of ebusiness and ecommerce implementation.

Also, ecommerce initiatives currently rate higher on many companies' priority lists than preparing for the GST, said Peter Pritchard, marketing director of Compuware Asia Pacific.

Pritchard warned that Australian companies must seek to build ebusiness trading hubs or risk being steamrolled by trading hubs established throughout the region. Local businesses have just one year to form relationships with industries and verticals, he said.

On the positive side, Pritchard suggested IT organisations and logistics companies would benefit most from the shift to ecommerce.

IT organisations will provide the glue between the companies while trading hubs and logistics companies will be crucial in the delivery of services, he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Luisa Bustos

PC World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?