E-Store expands cyberspace shelves

The Sydney-based company now stocks computer hardware and software, kitchen appliances, electronics, games, music, health and fitness items, phones, climate control products, and home and lawn care goods.

The company said it now stocks more than 70,000 items from brand names such as Fisher & Paykel, Fujitsu, Sanyo and Westinghouse.

E-Store's managing director, Steven Spilly, said the company was expecting higher priced items such as white goods to be even more successful then their cheaper counterparts. He said experience from E-Store's online computer store, launched 12 months ago, had shown that more expensive items had taken up a greater percentage of purchased orders then smaller ticket items.

All of E-Store's products were brand names, and were guaranteed to be at least 10 per cent cheaper than those found offline, Spilly claimed.

He said the company had broken even in August last year, and now had monthly revenues of $750,000. E-Store's computer store revenues alone are expected to exceed $3 million a month within six months.

Spilly claimed the new stores will decrease the cost of buying by offering those already familiar with the site, as well as new customers, a greater range of products to buy in a single visit.

The company plans to continue to market towards technology "enthusiasts", in contrast to its online competitors such as dstore and Toyspot, which are both running mass-market advertising campaigns.

Another six stores will be launched by August, Spilly said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

David Smedley

PC World
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?