Paying for classifieds? Get stuffed

Stuff's managing director, Simon van Wyk, said the initiative would sound the death knell for traditional paid classifieds.

"Online classifieds is an emerging market globally and, according to Forrester Research, the internet will eliminate traditional classifieds and reduce print classifieds revenue by $US4.7 billion by 2003," Wyk said. "In the US, online classifieds services have already driven advertising prices down by 90 per cent."

Van Wyk said the initiative, Stuff Classifieds, was planning to acquire market share from traditional classified services such as those offered by major daily news publications. "We're targeting our service at the existing users of traditional classifieds. For too long consumers have been held over a barrel by media organisations that are dependent upon classifieds revenue. Now they (consumers) have an instant and accessible alternative."

The free "basic" listings include unlimited advertising text, immediate availability of ads and national coverage. For a fee, sellers can choose to enhance listings by placing them in a "feature" category, on the Stuff homepage, or adding a picture.

Van Wyk said the introduction of online classifieds recognised that "most people didn't want to waste their time bidding on a second-hand Commodore" through auction sites. He said the experience of Stuff.com.au, and requests from its buyers and sellers, had proven that some items -- such as second-hand cars -- were more suited to be sold through classifieds than an online auction.

Wyk said Stuff Classifieds had listed more than 500 cars in the first day of trading.

Stuff Classifieds was the first of a number of new trading applications intended to develop Stuff.com.au into a site where users can buy and sell products using any method they choose, he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

David Smedley

PC World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?