Present company accepted

Retail portal Wishlist.com.au is growing at 80 per cent a month in both sales revenue and number of orders, as more and more people take advantage of the online gift shop's presence.

Launched in June 1999, the portal claims 25,000 customers, with December 1999 giving it more than 2.5 million page impressions and 300,000 visits.

Huy Truong, Wishlist's CEO, attributes the success of the portal to its customised service and marketing strategy. "Wishlist is different in the approach it takes to shopping online, it helps customers find gifts based on occasions, age, gender, interests and the personalities of people who they are buying gifts for."

Huy also said that the portal acquires traffic by having "storefronts" on other popular portals such as Ninemsn.com.au, Melbournetoday.com.au, Yellowpages.com.au and LookSmart, as well as offline advertising.

To increase its presence on the web, it also introduced its Associates Program where organisations or individuals with a website add a Wishlist "storefront" to their site and earn a percentage of sales made at the storefront.

Wishlist has also formed partnerships with dstore.com.au, travel.com.au and greengrocer.com.au. Its partnership with dstore.com.au, for example, brings to both companies increased efficiency and market presence through the integration of back-end fulfilment, marketing strategies and technology systems.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Angelina Forsyth

PC World
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?