Google Phone? Consider Google Wireless

A Google executive said the company "hasn't ruled in or out" participating in an upcoming wireless spectrum auction

All the rumors about a Google phone may be just slightly off. Rather than sell a mobile handset, Google might instead offer wireless service.

A Google executive on Tuesday said that the company is considering trying to win spectrum in an upcoming Federal Communications Commission auction. "We have not ruled in or out participating in the auction as a licensee," said Richard Whitt, Washington, D.C. telecom and media counsel for Google.

He was referring to the FCC auction of wireless spectrum in the 700MHz band expected to happen next year. The frequency has been used by television broadcasters but is becoming available as part of the transition to digital television. The 700MHz spectrum is attractive because it can carry signals for long distances, potentially reducing the costs of building a network.

Whitt didn't reveal more details about what Google would do with the spectrum if it decided to enter the auction and if it managed to win. With spectrum in hand, Google could build a network and offer wireless services directly to users.

Google could also potentially let other service providers use the spectrum. On Monday, Google filed a letter with the FCC asking the agency to allow winners of the spectrum to create an auction system that would let third parties bid against each other for the right to use the spectrum. The system could be much like AdWords, Google's offering that lets companies bid against each other in order to display online advertising tied to search terms.

"Whether or not we do get involved [in the auction], we see some value in creating these kinds of platforms," Whitt said. The company is interested in talking with spectrum winners about possibly developing the AdWords-like system for them, he said.

Like other Internet technology companies including Yahoo and Microsoft, Google has shown increasing interest recently in the mobile Internet. The companies believe that advertising on the mobile Internet could generate significant revenue streams. However, Google has complained about the difficulty of working with operators, which control the wireless networks, and faces the challenge of developing products for the very wide array of different phone software platforms. Operating its own network could allow Google to offer the types of services it wants to.

Rumors have been circulating that Google, like Apple Inc., may be developing a wireless phone. When asked about a Google phone recently, the company said it doesn't comment on rumors.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Jack Jeffries


As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr


The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?