Email For Business Handbook

While Australia adopts e-business with all the poise of journalists hearing the words "free beer", there is no question that most companies are still coming to terms with all the implications of new technology. Email for Business starts poorly, with an almost incomprehensible foreword by Richard Alston, but then gets down to the nitty gritty of its subject while staying briskly focused. There is no time wasting here; the authors all know that e-mail is a powerful business tool when used efficiently and show precisely how to gain maximum benefit from direct mail while staying both honest and on the good side of your customers and staff.

For readers who get stroppy when simply seeing the words "direct marketing", the book explains exactly what spam is and why it will never work. The book recommends a more effective business model revolving around "opt in" schemes that develop goodwill towards your business as opposed to the simple hatred and complaints that spamming generates.

Closer to home, the book delivers solid, commonsense advice on how your business can develop an internal e-mail policy that maximises individual freedom while inspiring employees to use the Internet constructively rather than as a tool to avoid work or alienate their co-workers. While the specifics are left to your system administrator, the broad issues of how to set up a workable system are explained with enough clarity to enable even the most computer-challenged CEO to communicate on common ground with the technical staff.

If you use e-mail for business at all, you should examine a copy of this book - because if you read it, I guarantee you'll end up making more sense than that foreword.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Alex Rieneck

PC World
Show Comments

Father’s Day Gift Guide

Brand Post

Bitdefender 2019

Bitdefender solutions stop attacks before they even begin! Get cybersecurity that 500 MILLION users already have and trust.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?