Gates promotes Microsoft's case in TV ad

Although Gates does not speak in the ad about US District Judge Thomas Penfield Jackson's ruling last Monday that said Microsoft violated state and federal antitrust laws, analysts said the ad seemed to be an attempt to win over public and political support for the company.

Gates extolls the virtues of Microsoft in the 30-second spot from the Microsoft campus. Wearing a sweater and sitting in a Microsoft office, Gates speaks over the strains of guitar music.

"Twenty-five years ago, my friends and I started with nothing but an idea -- that we could harness the power of the PC to improve people's lives," Gates said. "Since then, it's become a tool that has transformed our economy and had a profound effect on how we live and how our children learn.

"Now our goal at Microsoft is to create the next generation of software, to keep innovating and improving what we can do for you," Gates said. "The best is yet to come."

The ads began airing last Thursday night in the US on major television networks and cable outlets, Dan Leach, a Microsoft spokesman, said.

The ad was broadcast to refocus public attention on Microsoft products rather than to alter public perception of Microsoft, Leach said. He could not provide details about how much the ad cost or when it was produced.

"Given all the news (about the antitrust ruling) in the last week, we just thought it would be a good time for the public to hear from Bill Gates about Microsoft's view of the future of technology and our commitment to innovation," Leach said.

However, several analysts said Microsoft is trying to gain support as the judge gets set to weigh remedies to be taken against Microsoft. Hearings on remedies begin May 24.

"It's a situation where Microsoft believes it can achieve some of its goals by influencing public opinion," said Chris Le Tocq, research director of Gartner Group Inc., in San Jose, California.

Another public relations aim of Microsoft is to influence national lawmakers, said Michael Gartenberg, an analyst with the Gartner Group. "Microsoft has learned the importance of having friends in high places," he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jack McCarthy

PC World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?