The Internet Marketing Plan (Second Edition)

Marketers and advertisers, the world over, are being confronted with a new medium and new communities, and they need to develop new techniques if they are to keep doing business in the Internet age.

Covering everything from getting your site listed on search engines to setting up a corporate e-mail signature block template, the author addresses almost all imaginable aspects of gaining and maintaining an Internet presence. The book teems with examples of how companies are using all components of the Internet to promote business opportunities, not just familiar Web sites. Perhaps even more importantly, it covers things the aspiring Net marketer should not do, such as spamming, although there could be a bit more detail in this section.

A good feature of this book is its relentlessly practical approach. Bayne approaches each section with the attitude that its primary purpose is to fulfil a coordinated marketing plan that has as its goal to establish an in-depth Internet presence, not just putting up a Web page and hoping it will be enough. There are forms to help you analyse different aspects of your plan in a methodical manner, and frequent suggestions for activities you can perform right now - itself a clever tactic for retaining the reader's interest in a wired world where instant gratification is the watchword.

For marketers and advertisers seeking to upgrade from the old world of paper and mass media to the new universe of bandwidth and interaction, this text is an excellent starting point.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Aldis Ozols

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?