Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Sony Walkman introduces more music in a flash

  • 29 September, 2004 09:02

<p>Sony’s light and easy flash media-based Walkman range intensifies line up and reinforces Sony portable music heritage</p>
<p>Sydney – September 22, 2004 – Sony Australia strengthened its personal audio product range today with the unveiling of a new range of flash media-based digital music players, the 128MB NW-E50 (E50) and 256MB NW-E70 (E70). Both measuring around the size of a matchbox, the sassy models are small enough to fit on a key chain, yet can house enough music to last from morning till night .</p>
<p>The tiny devices are also huge on battery life, offering up to 70 hours on continuous play on each, using only one AAA battery. Since there are no moving parts, users can enjoy uninterrupted playback even during serious and strenuous sports and activities.</p>
<p>Chips Pang, Product Manager, Sony Australia, said, “These stylish and compact players are so small and light you won't think twice about taking them with you anywhere. They can hold loads of music and the fact that they don’t skip makes them ideal for sports or any active lifestyle. The new players use built-in memory chips called flash memory with 128MB built-in on the Network Walkman E50 and 256MB on the E70.”</p>
<p>The flash-based player connects directly to a PC’s USB port for quick transfers and comes bundled with SonicStage version 2.0 music management software. Both products feature backlit LCD displays with four modes to show track number, play modes, artist names, song titles and more. For people who like different ‘soundtracks’ for different exercise, sports or activities it’s simply a matter of using the group/folder function. This is a super simple way of grouping favourite playlists together.</p>
<p>Pang continued, “We understand that the digital music market is not about one size fits all. Every customer has different needs when it comes to how they want to listen to their music on the move. We’ve introduced these flash media-based devices with the kind of style, quality and durability people have come to expect from any Sony Walkman product. They complete our extensive line-up of portable music devices, which also includes Hi-MD MiniDisc players, CD Walkman devices and the newly launched HD1 20GB hard disk drive music player.”</p>
<p>The E50 and E70 support a number of music formats, including MP3, ATRAC and ATRAC3plus audio compression technology, which delivers high data compression while maintaining quality of sound and exceptional battery life.</p>
<p>Price and availability</p>
<p>NWE50 128MB flash memory digital music player (available in white) - $299 (inc GST), available in October 2004</p>
<p>NWE70 256MB flash memory digital music player (available in blue or silver) - $399 (inc GST), available in October 2004</p>

Most Popular

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Join the newsletter!

Error: Please check your email address.

Latest Articles


PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?