Sweet smell of success

A few issues ago, we reported on Digiscents, a US company which claims to have developed a way to deliver scent-related information via the Web. Whether you realised it or not, we were a tad cynical about the whole thing and presumed that no product would ever appear on the market. Some of the more sceptical even guessed that it was all some kind of prank and that, by publishing it, we were being sucked in.

Well, there's more to it. Digiscents announced just before press time that it would be demonstrating its product at an upcoming trade show. And there are more details: the device resembles an inkjet printer cartridge and contains 128 essential "smells". You connect this to your computer and, while browsing, Web sites can transmit information to the device about which of the 128 essentials it needs to spray at you to replicate the smell of whatever's on the site. Obvious applications are for selling perfume via the Web.

We're comforted to hear that a real product may be in the offing, but now that we know it's going to be like walking through the fragrance section at a department store, we're less enthused.

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IDG staff

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