AOL7 to trial broadband service

AOL7 claims it will be an "aggressive competitor" when it enters the ADSL market next year.

Spokesperson for AOL7 Jennifer Parker said the timing of the multinational ISP's market entry signalled the level of penetration of broadband.

"We're about to see a major growth phase in the mass market. That's why we're going to enter the broadband market now as opposed to earlier, as we're a mass market ISP. It's now becoming something the mass market wants."

Existing dial-up customers will trial the service, commencing in late October, which will centre on devising the best pricing packages. Parker said this was the key to its broadband offering.

Accordingly, AOL7 ADSL terms and conditions were yet to be confirmed. She could give no details on download caps but said download speeds will peak at 512Kbps.

The joint venture of AOL, AAPT and the Seven Network, will utilise the business' media content, particularly via Seven's Web sites, for exclusive access to subscribers.

Parker said the exclusive ADSL content would be accessed similarly to dial-up content. AOL and Channel Seven sites currently allow AOL users exclusive access to parts of their sites, as well as other AOL-Time Warner content such as new songs.