Panasonic launches 2010 TV line-up

New LED TVs, more efficient plasmas and 3D plasma TV
Panasonic's Steve Rust announced new social media applications for the company's plasma and LED televisions.

Panasonic's Steve Rust announced new social media applications for the company's plasma and LED televisions.

Panasonic revealed its 2010 LCD and plasma televisions today, with new edge-lit LED televisions also available soon. 3D TV pricing was also announced, with a 50in Full HD 3D plasma television available in June for $3299.

Seventeen plasma televisions and 14 LCD/LED TVs were detailed during the launch in Melbourne in a variety of screen sizes, with releases staggered from now until the end of the year. Plasma televisions range from the $999 TH-P42X20A to the $3299 TH-P50VT20A, with prices for larger VT20 series 3D-enabled plasmas yet to be finalised. Panasonic's most expensive LED edge-lit LCD television is its 42in TH-L42D25A at $2499.

The company's VIERA plasma televisions boast significantly lowered power consumption compared to last year's models, with five TVs gaining a five-star energy efficiency rating. Improved networking capabilities and applications were also announced during the launch — Panasonic's high-end VT20 and V20 plasmas as well as D25 LED and S25 LCD televisions include an updated VIERA Cast service that includes access to Yahoo!7's PLUS7 video-on-demand service and Skype video-conferencing.

Panasonic's LCD, LED and plasma televisions will be released throughout the year. The top-end 3D-ready VT20 plasma series' 50in model will be released in June for $3299, but the larger 54in model will only be available in November while 58in and 65in panels are held back until October.

Campbell Simpson flew to Melbourne as a guest of Panasonic.