Zynga acquires multiplayer games developer A Bit Lucky
- 18 September, 2012 03:50
Games company Zynga has acquired multiplayer, multiplatform games developer A Bit Lucky, it said Monday.
The financial terms of the deal were not disclosed, but Zynga described it as a "small acquisition."
A Bit Lucky will help Zynga move from its focus on casual games to a new category of midcore, multiplatform games.
Midcore gaming is the market segment comprised of players looking for a more in-depth experience than a casual game, yet one that is not as time-consuming as a core game, according to Newzoo, a market research firm focused on the gaming industry. It estimated in April that the market for midcore gaming is over US$2 billion in the U.S. and Europe.
Zynga executive Bill Jackson said in a blog post that he is "excited to share some news about a new category that you may have heard us hint at before: mid-core, multi-platform games."
All the over 20 staff of A Bit Lucky in San Mateo, California, will join Zynga in San Francisco, according to the blog post.
The studio has been working on a multiplatform, multiplayer game called Solstice Arena for tablets, Macs and PCs, which its team will continue to work on as a Zynga product.
A Bit Lucky joins many of the teams and individuals working on new categories of play for Zynga, Jackson said.
The company hired John Tobias, co-creator of the Mortal Kombat series, who joined senior creative director Mark Turmell in the Zynga San Diego studio as creative director, and is already working on a new mid-core game, Jackson said. Soren Johnson, another leading game designer, joined Zynga East in Baltimore and is also working on a stealth project, he added.
"At Zynga, we met people like us: passionate hardcore game developers animated by a strong entrepreneurial spirit," said A Bit Lucky co-founders Frederic Descamps and Jordan Maynard in an email to friends in the industry.
A Bit Lucky's earlier games include Lucky Train and Lucky Space which featured on Facebook.