F5 report finds Australian millennials don’t compromise on security
- 13 August, 2018 13:37
Australians are prioritising security over convenience when choosing and using apps, according to F5’s Curve of Convenience Report, which explores Asia’s Digital Generation app experience and expectations.
“It’s great to see Australians valuing security over convenience when assessing how they use apps, as this is an important mindset to maintain to avoid falling victim to the misuse of our personal data or cybercrime in general,” said Jason Baden, Regional Vice President, Australia and NZ of F5 Networks.
“However, with the significant opportunity to leverage emerging technologies to test new capabilities across the market, it is important for business leaders to find an effective end-to-end application security solution that empowers, not hinders, innovation.”
The report outlines research conducted in March 2018 in collaboration with YouGov of 3,757 respondents across Australia, Indonesia, Singapore, the Phillipines, Hong Kong, China and India.
In mobile-first economies like India, Indonesia and the Philippines, the report highlights an enthusiasm for an “experience first, security second” mindset. In Australia, however, 63% of respondents emphasised valuing security over convenience.
Despite being the first generation of digital natives, Australian Millennials prioritise security the least, compared to Gen Xers and Baby Boomers.
The report found that 69% of Australians are most likely to disown an app if security is compromised, 63% will stop using an app that is compromised in any way, and an equal number will leave an app that has been breached. 52% of Australian users are unsatisfied with their overall experience across all app types.
“Australians are growing increasingly intolerant of even the slightest drop in app performance, meaning businesses cannot afford to overlook the importance of fast, intuitive, and secure app experiences. Business leaders who plan ahead and keep up with evolving threats will thrive in their field, particularly as we see the continued growth of the startup economy and it growing competitiveness, especially in the app sphere,” added Baden.
While 49% of Australians are using social network apps multiple times a day, this addiction was less severe in comparison to counterparts in Hong Kong, India, Indonesia, Singapore and the Philippines.
Meanwhile, Australians are roughly twice as likely to use banking or payments apps at least once day, in comparison to respondents in Indonesia, Singapore and the Philippines.