Apple's App Tracking Transparency is so good, it’s driving advertisers to Android

A report shows iOS ad rates began to plummet in June.

When Apple released App Tracking Transparency as part of iOS 14.5, it posed a simple question to iPhone users: Do you want this app to track your activity across other companies' apps and websites? Less than three months later, a new report says that so many chose no, advertisers are flocking to Android.