Whitepaper

Data vs instinct: Perfecting global sales performance

Data vs instinct: Perfecting global sales performance

Getting sales territories and perfecting their associated incentive compensation plans is a challenge even for the most seasoned of sales executives. The effectiveness of a plan relies heavily on the data available and how it’s being utilised. In this global survey of 229 sales/marketing executives, we look how sales managers use data—or respond to the lack of it—in developing sales territories and incentive compensation plans.

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