Super Bowl XLVIII: The Social Story
This year the Super Bowl and all the surrounding activity just didn’t live up to the hype. The game was a blowout, the commercials were not as strong as previous years, and the broadcast was disappointing. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. Social messaging became even more paramount in this context when advertisers were reminded that they have no control over the game or audience engagement. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast. It will also showcase how brands that didn’t drop $4M on an ad buy could still build buzz and participate in the big game conversation. Learn from brands such as Budweiser, T-Mobile, and Esurance and how they took advantage of social engagement.
Most Popular Reviews
- 1 Samsung Galaxy Note 8: Full, in-depth review
- 2 Huawei Y5 (2017): Full, in depth review
- 3 LG G6 Plus: Full, in-depth review
- 4 First Look: Nikon D850
- 5 OnePlus 5: Full, in-depth review
Join the newsletter!
- This week in games: Civilization III for free, Halloween modes shower treats and tricks
- Newegg's selling a 35-inch 2560x1080 curved monitor for $449 today
- Harman Kardon Invoke hands-on: Cortana enters the smart speaker market with a boom
- iPhone 8 Plus vs. LG G6: Which has the best camera in a smartphone?
- Logitech G703 review: A mainstream wireless mouse with some exceptional features
PCW Evaluation Team
Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.
The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.
The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.
The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic
I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.
It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.
- Jabra Elite Sport (2017) review
- How to download the Windows 10 Fall Creators Update right now
- Opinon: Life after KRACK
- What's the difference between an Intel Core i3, i5 and i7?
- Laser vs. inkjet printers: which is better?
Product Launch Showcase
- CCSenior Business Analyst - Business Case - Risk & Compliance - ContractNSW
- FTICT Infrastructure / Server EngineerSA
- FT.Net - Sitecore DeveloperQLD
- FTChange AnalystOther
- FTProject Coordinator - SAED/TelcoNSW
- CCBusiness Analyst (Technical)QLD
- FTMid-Level Project Manager - IP and Voice ProductsOther
- CCFull Stack DeveloperNSW
- CCSAP FICO ConsultantNSW
- FTTableau DeveloperOther
- CCMobile Applications Developer (Brisbane)ACT
- FTEnterprise Application AdministratorQLD
- CCSAP HR / Payroll AnalystVIC
- CCThe job "Automation Test Analyst Guidewire " is now ExpiredQLD
- FTSenior Business Analyst - Permanent PositionQLD
- FTSenior .Net Developer - Federal GovernmentOther
- FTEmail Campaign Production SpecialistOther
- CCOracle Identity and Access Management AdministratorNSW
- FTSenior Business Analyst - Office 365 ProjectOther
- TPDigital Business AnalystVIC
- FTApplication Migration EngineerOther
- TPEL1 Data AnalystACT
- CCI&CS Communications LeadVIC
- FTEAI DeveloperACT
- FTChange ConsultantOther