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  • 29 June 2010 15:50

ASUS SonicMaster Composes New Notebook Audio Standard

With co-development featuring input from Bang & Olufsen ICEpower®, ASUS delivers powerhouse notebooks that meet the needs of discerning consumers with the most advanced sound and multimedia solutions ever offered on portable PCs.

Contemporary users require a diverse range of applications, from precision productivity to high definition entertainment and relentless gaming action. Expectations run high and the traditionally compromised nature of notebook audio performance simply doesn’t suffice. This has led to the development of the N Series from ASUS. ASUS N53 Mastering Audio Realising that people spend around a third of their day interacting with multimedia devices, and that notebooks have traditionally fallen short in the audio department, ASUS decided to focus on developing natural, impactful sound when crafting the N Series. The result is SonicMaster, a new standard in notebook audio, offering the best ever sonic performance on a portable PC.

SonicMaster has gained from the expertise of two dedicated groups of audio professionals: the ASUS Golden Ear Team and Bang & Olufsen ICEpower®. SonicMaster is not a one-off technological effort. It presents a new standard of audio quality, guaranteeing consumers breathtaking experiences in sound. It consists of upgraded hardware in the form of larger speaker chambers and stronger amplifiers to render sound in unmatched fidelity. In addition, SonicMaster incorporates extensive software equalisation to ensure a wide range of sound reproduction and true-to-life vocals.

The ASUS N Series acts as the debut and flagship platform for SonicMaster excellence.

Six Degrees of Sonic Leadership SonicMaster revamps notebook sound standards by addressing a full spectrum of issues that have persisted in portable PCs for years. * Crystal clear sound * Deeper, richer bass * Distinct vocals * True-to-life surround sound * Wide sound range * Loud volume ASUS N73 While others settle for middling results and tinny audio, SonicMaster delivers crystal clear sound, with bass and deep note performance equal to that of dedicated audio systems, delivering rich, impressive output.

The SonicMaster frequency has been carefully engineered to leave nothing out, ensuring the most life-like sound of any notebook on the market. With complete reproduction of audio that remains faithful to the source, listeners don’t feel shortchanged with inadequate, half-hearted audio.

This stems from the overall power upgrade SonicMaster hardware represents. Not only are the speakers and resonance chambers bigger, the amplifier gets much higher voltage than in most notebooks, giving it the ability to create impressive sound. This has proven critical in another aspect the Golden Ear continues to focus on—vocals. SonicMaster elevates vocals to the level of a concert hall or live show, culminating in lifelike surround that is as amazing in music as it is spectacular in gaming, movies and even communications. ASUS N73 Comprehensive Power N Series notebooks from ASUS do not stop at revolutionising sound performance, they represent a complete range of hardware innovations. All new for 2010 Intel Core processors deliver the power required for smooth computing, while superfast USB 3.0 data transfer and backup give users the tools to manage large multimedia libraries and much more. The experience revolves around fast, productive technology that enables great enjoyment and creativity, with the latest generation of ASUS Video Magic image enhancement optimising HD video content for greater viewing pleasure.

ASUS new N Series multimedia notebooks with SonicMaster and an array of innovative technologies are available in several form factors—the 14.0” N43, 15.6” N53 and 17.3” N73, as well as the top of the line 18.4” NX90.


About ASUS ASUS is a leading company in the new digital era, with a broad product portfolio that includes notebooks, netbooks, multimedia, motherboards, graphics cards, displays, desktop PCs, servers, wireless solutions, mobile phones and networking devices. Driven by innovation and committed to quality, ASUS designs and manufactures products that perfectly meet the needs of today’s home and office users. ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D design team, the company’s revenue for 2009 was US$7.5 billion. ASUS ranks among BusinessWeek’s InfoTech 100, and has been on the listing for 12 consecutive years.

PR Contact: Richelle Gillett or Jennifer Jefferys Spectrum Communications 02 9954 3299

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