Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.
  • 15 March 2013 13:01

Compuware Global Consumer Survey Reveals Preference for Mobile Apps

Mobile Apps vs. Mobile Websites -- and the Winner Is?

Compuware Corporation (Nasdaq:CPWR), the technology performance company, today published the findings of a global study of consumer mobile application expectations and experiences. The survey reveals that global consumers prefer mobile apps over mobile websites.

Mobile applications are thought to make life easier by streamlining calendars and grocery lists, offering entertainment while in line and making it easy to collaborate with co-workers. Consumers now associate apps with banking, paying bills, shopping, booking hotels and travel, as well as with staying productive and connected with both home and office tasks.

When asked about the benefits of using a mobile app vs. a mobile website (a website that is specifically designed to be viewed on a mobile device), 85 percent of survey respondents preferred mobile apps over mobile websites, primarily because apps are more convenient, faster and easier to navigate. Among those who experienced a problem:

- 62 percent reported a crash, freeze or error.

- 47 percent experienced slow launch times.

- 40 percent tried an app that simply would not launch.

The survey of more than 3,500 global respondents sought to answer what consumers really need and want when it comes to mobile applications. While the answer to this question is ever changing, there are a few basics, including:

- easy access to product and store information;

- help planning and navigating their trip types; and

- the ability to communicate in real-time.

Consumers want apps that push out personalised content as well as offers and perks based on their interests, while providing the ability to share offers, news and product recommendations virally on their social networks. However, bad mobile app experiences will likely also be shared virally, which can result in poor reviews and low ratings that can impact adoption numbers. A poor mobile app experience is also likely to discourage users from using that app again.

"With consumers expecting greater experiences with mobile apps now more than ever, fulfilling those expectations doesn't just happen -- it takes a conscious effort throughout every stage of the design and development process to get it right," said Stephen Pierzchala, Technology Strategist, Compuware APM Center of Excellence. "Performance is a crucial contributor to providing a dependable mobile app user experience, so performance should be considered a key driver in the design process. Mobile applications need to focus on a core utility, and they need to be fast and reliable in order to be valuable."

To read the survey findings report titled, "Mobile Apps: What Consumers Really Need and Want", go to http://cpwr.it/iwa3b.

Compuware APM is the industry's leading solution for optimising the performance of web, non-web, mobile, streaming and cloud applications. Driven by end-user experience, Compuware APM provides the market's only unified APM coverage across the entire application delivery chain - from the edge of the internet through the cloud to the datacentre. Compuware APM helps customers deliver proactive problem resolution for greater customer satisfaction, accelerate time-to-market for new application functionality and reduce application management costs through smarter analytics and advanced APM automation.

With more than 4,000 APM customers worldwide, Compuware is recognised as a leader in the "Magic Quadrant for Application Performance Monitoring" report.

Compuware Corporation, the technology performance company, makes technology make a difference by providing software, experts and best practices to ensure technology works well and delivers value. Compuware solutions make the world's most important technologies perform at their best for leading organisations worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.

Brand Post

Most Popular Reviews

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?