Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.
  • 31 May 2018 00:28

Kaltura Acquires Rapt Media

Acquisition brings advanced branching video technology and customers including Mercedes, EMC Dell, and eBay

AUSTRALIA – May 30, 2018 - Kaltura, the leading video technology provider, announced today that is has acquired the interactive personalised video startup Rapt Media for an undisclosed amount. Rapt Media’s interactive branching video technology is ideal for personalised marketing, customer education, recruitment, learning and educational video experiences. Viewers are guided through different video paths depending on their behaviour or selection at each level.

The acquisition follows a successful partnership and integration in 2017 among companies - and several joint customer wins including Eli Lilly and Thomson Reuters – and solidifies Kaltura’s role as the leading global provider of interactive video capabilities.

Rapt Media’s impressive roster of customers - including Mercedes, EMC Dell, Alight Solutions, and eBay- will now become Kaltura customers and get access to Kaltura’s wide range of video solutions.

Rapt Media, which was founded in 2011 and raised $12M in funding, offers customers interactive video technology for a range of uses cases. These include:

- For marketing/sales/customer education, viewers are led through a video experience that is personalised to their choice, and is interactive and engaging, creating an emotional commitment to the choices and lengthening the viewing time - In education, students can follow learning paths that are personalised to their level, where their actions, responses and choices influence their learning path. Learning experience becomes more relevant and effective. - For onboarding and recruitment, HR managers can create fun and engaging compatibility videos, welcome videos, training materials, and more, allowing for a highly personalised and customised experience for each viewer, accelerating hiring and onboarding.

“What an honour it is for our vision and technology to be recognized by a video technology powerhouse like Kaltura,” said Erika Trautman, CEO and founder of Rapt Media. “I am excited that Rapt Media customers can now benefit from Kaltura’s wide range of video solutions and easily expand their video strategy to support any use case that may arise today and in the future.”

As Kaltura expands the breadth of its solutions for learning and development as well as customer education and marketing, Rapt Media’s branching video tools are a natural addition to the company’s existing range of video engagement capabilities, including its Interactive Video Quizzes, Editing Tools, In-Video Calls-to-Action, and more.

“We are excited to acquire Rapt Media and incorporate its unique video-branching technology into our portfolio of video solutions for any organization,” said Ron Yekutiel, Chairman, CEO, and Co-Founder of Kaltura. “Video is the most engaging medium, and videos that are personalised and interactive make for the most lean-forward and engaging experiences of them all. As the leading provider of video solutions for any organization, we are leading the charge in video interactivity and personalization and investing heavily (and acquiring) in the areas of smart video analysis, analytics, and AI tools. Our goal is to automate the real-time creation of personalised video and extraction of rich metadata, to optimize their delivery at the right time to the right audience, and to offer them the most engaging video experience”.

“Using tools like Rapt Media’s branching videos, video experiences become personalised, stickier, and more compelling. We are seeing growing demand for these types of video experiences from customers who are looking to better engage their own employees, with content, information and learning, as well as to better engage external viewers, prospects, customers and partners. Rapt Media’s technology is a great fit for both, especially when combined with Kaltura’s enterprise-grade video solutions," added Michal Tsur, Kaltura Co-founder, President and General Manager of Enterprise and Learning.

To learn more and request a demo, visit: https://site.kaltura.com/RAPT_Media_Acquisition.html

About Kaltura

Kaltura's mission is to power any video experience and workflow. A recognized leader in the Cloud TV, OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform with the broadest use cases and appeal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school. The company is committed to three core values - openness, flexibility, and collaboration - and is the initiator and backer of the world's leading open source video management project, which is home to more than 150,000 community members.

Kaltura’s Enterprise and Learning business unit helps organizations from all industries power video across the organization, both internally – for employees and students, and externally – for customers and partners, live and VOD, on any device. Kaltura offers the tools to create and manage video that can power every department. With Kaltura’s video solutions, organizations can improve communication, drive engagement, share knowledge, increase collaboration boost creativity, and improve learning results. For more information visit www.kaltura.com.  

Media Contact

PRecious Communications for Kaltura Inc

Melinda Ilagan / Tan Yanchang

Tel: (65) 6303 0567 Ext 1001

Email: kaltura@preciouscomms.com

Brand Post

PC World Evaluation Team Review - MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Most Popular Reviews

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?