Amazon Echo review: The original smart speaker makes an overdue debut

Amazon Echo
  • Amazon Echo
  • Amazon Echo
  • Amazon Echo
  • Expert Rating

    4.00 / 5


  • Slick design
  • "Discovery" feature


  • Not great at answering questions
  • Limits on compatible software and services

Bottom Line

If you’re more smart-home savvy, invested in Amazon’s video and music streaming ecosystem or turned-off by the look of the Google Home, this might well be the smart speaker for you.

Would you buy this?

  • Price

    $ 149.00 (AUD)

The Pitch

As a tech journalist, the long-overdue arrival of Amazon’s Alexa smart assistant and Echo smart speakers to Australian households is proving absolutely fascinating to watch unfold for a whole bunch of compelling reasons. Chief among them is the role reversal between Amazon and Google.

In overseas markets, Amazon’s Echo is basically the gold standard and market leader when it comes to the smart speaker category. In a lot of places, they are “the smart speaker company” in the same way that Sonos is “the wireless speaker company” or DJI is “the drone company.” They capitalized on the latent potential of the technology here and so successfully captured the market for it that the idea of someone actually mounting a significant challenge to that dominance sounds kinda crazy.

[Related: Which 2018 Smart Speaker Should I Buy]

[Related: Hands On: Pitting the Apple HomePod against the Sonos One]

[Related: Anything You Can Do, I Can Do Better: Comparing Amazon's Alexa to The Google Assistant]

It’s a bit like when you compare the Google Pixel’s yearly sales of 3.9 million units to the iPhone’s quarterly sales of 77.3 million units. 3.9 million units, or approximately 25% percent US market share in the case of the Google Home, isn’t by any means poor or unprofitable, but it’s a far cry from 70% slice of the pie earmarked by Alexa-powered devices.

Of course, in Australia, Google got here first - and that detail might change everything.

Credit: Amazon

This time, Amazon are the outsider. Six months might not sound like that much of a headstart for Google but the search-engine have gone all-out during that time to try and cement the perception that the Google Home is the default smart speaker.

So, as anticipated as the arrival of the Amazon Echo, Echo Plus and Echo Dot might be - you have to ask what they have to offer a market that seems to have embraced Google’s product in droves over the Christmas break.


Credit: Amazon

Drivers: 2.5-inch woofer and 0.6-inch tweeter

Type: 360-degree omni-directional, mono

Dimensions: 148 x 88 x 88 mm

Weight: 821g

Connectivity: Bluetooth, WiFi

Voice Assistant: Amazon Alexa

Colors: Charcoal, Heather Grey, Sandstone

Price: $149


In terms of design, the standard Amazon Echo is a pretty unassuming creature. Like the Google Home or something like the Bang & Olufsen M3, it’s a fabric-coated 360-degree speaker. with little to say for itself. Outside of the LED-lit ring at the top of the unit, that is.

Overall, it’s nice enough to look at - if a little bland. Most of the time, it just looks like a nice speaker with a glowy blue crown that lights up when Alexa hears her name. Upon that crown, there are a few familiar buttons: mute, listen and toggles for volume. Otherwise, there’s not a huge amount to say about the external design of the Echo.

Credit: Amazon

In fact, if anything, the most interesting thing about the regular Echo is the way that it utilizes plain aesthetics to appeal to a different kind of customer than the rest of the Echo range. The variations in material design and build-quality here are basically being leveraged by Amazon to speak to different markets and use-cases in a way that’s subtly different from the simple two-speaker roster that Google are rocking at the moment.

Your mileage may vary - but I feel that the overarching aesthetic here comes together comes together just that little bit cleaner than the regular Google Home manages. Unfortunately, less can be said about the software side of the Amazon Echo experience. During our time with it, the Alexa app was slow to load, convoluted and often outright unresponsive.


Likewise, setting up the Amazon Echo was a bit of a pain. At least, initially. Physically plugging the unit in was easy enough. However, getting it to connect to the Alexa app itself proved frustratingly finicky. The setup process failed on three or four separate occasions before we were finally able to connect to a Wi-Fi network and get my smart house in order.

In addition, I also encountered a few hassles with my Amazon account. As I originally created my account to access the US Kindle store, I had to go into my account settings panel and move all my content over to Amazon’s new Australian storefront in order to get the full Australian Alexa experience and actually give my Echo any locally-developed Alexa Skills.

It’s worth noting that, if you only created an Amazon account recently, you might not have any problems here. However, if you’ve ordered from the Amazon’s US site before, you might have to go through the same process. Simply put, your mileage may vary here.

Credit: Amazon

Next Page: Performance and The Bottom Line

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Read more on these topics: amazon, Amazon Echo, Smart Speakers
Show Comments

Most Popular Reviews

Latest News Articles


PCW Evaluation Team

Cate Bacon

Aruba Instant On AP11D

The strength of the Aruba Instant On AP11D is that the design and feature set support the modern, flexible, and mobile way of working.

Dr Prabigya Shiwakoti

Aruba Instant On AP11D

Aruba backs the AP11D up with a two-year warranty and 24/7 phone support.

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?