Mobile searching has just become way, way cooler
- Free, incredibly cool
- Doesn't work well with some categories of object at the moment
Right now, Google Goggles doesn't work well with food, cars, plants, or animals. But that's going to change. Developers say the app will soon be able to recognise plants by their leaves, even suggest chess moves by "seeing" an image of your current board. "We are only scratching the surface of the visual search technology," Google's engineers promise.
Google Goggles brings visual search to your mobile phone. Point and click, and it delivers information about what you're seeing.
Mobile searching has just become way, way cooler. Google unveiled its new Google Goggles visual search tool for Android this week, bringing a high-tech twist to accessing information on the go.
Google Goggles: An Introduction
Google Goggles - not to be confused with Google Mail Goggles, the company's inebriated emailing preventer - lets you search from your mobile phone simply by snapping a photo.
Want more info on a product? Take its picture.
Need info about a business? Photograph the storefront.
Put simply, this thing packs some serious power, and its capabilities stretch far.
Google Goggles currently supports photo-based searching for (take a deep breath): books, DVDs, landmarks, logos, contact info, artwork, businesses, products, barcodes, and plain text.
Here's how it works. When you capture an image, Google breaks it down into object-based signatures. It then compares those signatures against every item it can find in its image database. Within seconds, it returns the results to you, ordered by rank. Some results are returned before you even snap a photo, too, thanks to seamless integration of GPS and compass functionality.
But enough on the nuts and bolts. Let's put search-by-sight to the test.
Hands-On With Google Goggles
We started out with something easy: a book. After opening the app, we followed the instructions and took a photo. Google Goggles started analyzing the image. Sure enough, seconds later, we had the results.
Just from seeing the book's cover, Google Goggles gave us the full name and links to compare prices or even preview the text. Below that, it returned regular search results for the title. Not too shabby.
Join the PC World newsletter!
Most Popular Reviews
- 1 Huawei P10 smartphone review
- 2 Huawei P10 Plus phone: Full, in-depth review
- 3 Motorola Moto G5 smartphone review
- 4 Oppo A57 phone: full, in-depth review
- 5 Moto G5 Plus phone: full, in-depth review
Latest News Articles
- Microsoft shows the power of its Pen with a new Whiteboard app and other upgrades
- Windows 10 S will not run Linux, even though it's a downloadable Windows app
- The Windows 10 Game Bar: What PC gamers need to know
- Microsoft redesigns OneNote UI to make it more universally accessible
- Windows 10 Insider build 16199 fills some holes in the Creators Update
PCW Evaluation Team
A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.
I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.
As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.
I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.
Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!
For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.
- MSI GE62 7RD Apache gaming laptop review
- LG 2017 OLED TV range full review: W7 Signature Wallpaper, G7, E7 and C7 UHD TVs
- Oppo A57 phone: full, in-depth review
- What's the difference between an Intel Core i3, i5 and i7?
- Laser vs. inkjet printers: which is better?
- FTSocial Media Executive / Specialist (Facebook) - online gamblingNSW
- CCSharepoint DeveloperNSW
- FTProject CoordinatorVIC
- TPSharepoint DeveloperQLD
- CCXML DeveloperVIC
- FTFrontend DeveloperNSW
- CCVDI EngineerACT
- FTTechnical WriterVIC
- TPDigital Business AnalystNSW
- TPInfrastructure Project ManagerQLD
- FTJunior .Net DeveloperNSW
- CCProject Manager - Salesforce ImplementationVIC
- FTPre-Sales Solution Architect - Global Cloud OrganisationVIC
- CCMaster Data Officer - SAPNSW
- FTBusiness Analyst - TelecommunicationsNSW
- FTGraduate Technical ConsultantACT
- FTJunior-Mid Level Implementation CoordinatorQLD
- CCPMO CoordinatorNSW
- CCTechnical Business AnalystNSW
- FTSenior .Net DeveloperVIC
- CCSenior Project ManagerVIC
- CCProcess Improvement Specialist - TelcoVIC
- FTCustomer Service OperatorVIC
- FTTechnology Project ManagerNSW
- FTDevops EngineerVIC