Maximiser 8.0

Maximiser 8.0
  • Maximiser 8.0
  • Maximiser 8.0
  • Maximiser 8.0
  • Expert Rating

    3.00 / 5

Pros

  • Good integration with Outlook and Office, well-designed product.

Cons

  • Fiddly installation routine; may be overkill for smaller businesses.

Bottom Line

Effective contact and sales management for SMBs.

Would you buy this?

Customer relationship management (CRM) is a mildly confusing concept for a simple task that many businesses need to perform: keeping track of new and potential customers in order to ensure maximum sales and profitability.

Like many packages that now get lumped into the CRM space, Maximizer has been performing tasks since before the phrase was invented. First released in 1987, Maximizer 8 is now a demonstrably mature product that's well suited to meeting the contact management needs of single-person and small networked businesses. (For larger businesses, a server-based Enterprise edition is available and recently made the jump to version 9.)

The installation routine for Maximizer is slow and a tad fiddly, but things improve considerably once the product is in place. The product works through a series of key windows - Address Book, Opportunities, Hotlist, Calendar, Email, Company Library, Personal, Order Desk - which allow you track and manage customer opportunities throughout the sales cycle.

The majority of these are self-evident and found in rival packages as well, though the Company Library - a document repository - is somewhat novel. The central My Work Day screen summarises imminent tasks and gives you an overall view of business performance, while MaxAlarm provides automatic reminders of deadlined tasks even when Maximizer itself is shut down. Contact data can be imported from Outlook, as well as Maximizer's main rivals, ACT! and Goldmine.

As well as providing its own word processor (useful primarily for the many templates for standard letters you may need to send to customers or suppliers), Maximizer can also install a series of macros that integrate with Microsoft Word. These are handy, but are likely to cause a series of security alerts in Office's current locked-down default configuration. Outlook is also fully integrated into the product - you can access and reply to emails without needing to switch into Microsoft's client. Reporting is particularly well-handled via the integrated Crystal Reports package, with the defaults supplied more than ample for most small business needs.

No matter how many nagging reminders they produce, at the end of the day CRM packages tend to be inefficient if you don't have the discipline to use them regularly and keep their data up-to-date. If you can make that commitment, Maximizer is certainly an able partner.

Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Join the newsletter!

Error: Please check your email address.
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?