Nokia Ovi Store

Nokia's mobile application store is a solid if unspectacular introduction to the app world

Nokia Ovi Store
  • Nokia Ovi Store
  • Nokia Ovi Store
  • Nokia Ovi Store
  • Expert Rating

    3.25 / 5


  • Simple but effective interface layout, apps can be charged to your phone bill on selected networks, works across a variety of Nokia devices, has potential


  • Slow to open, clunky method for purchasing paid apps, thin library of apps so far, different experience on various devices

Bottom Line

The launch of Nokia's Ovi Store means a dedicated app store is finally available to users of the company's mobile phones. It's clunky and slow at times, the library of apps is small and the method of paying for apps needs some work, but this is just the beginning and it should gradually improve.

Would you buy this?

Translating to "doorway" in Finish, Nokia's Ovi Store is set to compete directly with Apple's App Store, Google's Android Market and BlackBerry's App World (which hasn't been launched in Australia yet).

Nokia's Ovi Store is just the second mobile phone app store Australians can access to feature non-free apps. Although a refreshing interface certainly helps when finding apps, there are plenty of teething issues that need ironing out before this can be seen as a serious contender in the ever-growing app market.

We tested the Ovi Store on a Nokia 5800 XpressMusic running the Symbian S60T software. According to Nokia, the Ovi Store application works on more than 50 Nokia handsets running the S60T and S60 operating systems, as well as a range of S40 handsets. The store itself is a free application download from Nokia, available on compatible handsets by entering the download folder in the main menu and clicking "refresh content". The Ovi store will be preinstalled on the upcoming Nokia N97 smartphone, but can also be accessed using a phone's Web browser.

To use the store, users must first create a free Ovi profile. When purchasing a non-free app you can pay via your phone bill or credit card. Unfortunately, the former option is only available for Telstra, Vodafone, Optus and Crazy John's customers; users on 3 and Virgin Mobile will have no choice but to use a credit card.

Opening the Ovi Store takes a good 20 seconds. Users are presented with a flash screen displaying the Ovi logo, before a pop-up connecting message is shown. You then need to select a connection, before the store finally loads. Once loaded, browsing the store over a Wi-Fi connection isn't too slow, but it's no match for the fast and snappy App Store on the iPhone 3G, which even works well when using an over-the-air 3G connection.

Part of the issue with the Ovi Store is the wide range of devices Nokia has to support — the experience on our 5800 XpressMusic will be different to someone accessing the store using a N96, for example. It is certainly a challenge for Nokia to provide a streamlined experience across all devices.

The Ovi Store has a thin library of applications available compared to the App Store, though it is a little unfair to compare the two; Ovi has just launched whereas the App Store was launched in July 2008. Ovi does have one advantage over the App Store: apps include audio and video content, e-mail and SMS applications, ring tones and wallpapers, none of which are available from the App Store.

Unfortunately, the process of purchasing apps isn’t as quick and easy as it is with the App Store. It’s a process that involves pressing buy, re-entering your Ovi account password, choosing the payment method, and then finally purchasing. You will then receive a confirmation SMS with a transaction ID. One of Nokia's biggest issues with Ovi is the fact that there is no integrated desktop software like iTunes.

Thankfully the interface and layout of the Ovi Store are good. Apps are sorted into categories, such as recommended, games, audio and video and personalisation. The transitions between categories are smooth and quick, and the "My Stuff" menu provides your download history at a quick glance.

Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Join the newsletter!

Error: Please check your email address.
Show Comments





Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?