Sony BRAVIA KDL-40EX700 LED television
This mid-range Sony LED television has a thin, simple design and the Internet features of more expensive models
- Inclusion of BRAVIA Internet Video is a huge plus, modern and thin chassis design, presence sensor works well, excellent power consumption levels
- Wireless LAN is an optional extra, some backlight cloudiness at high brightness settings, occasional difficulty in high contrast scenes
We really like the inclusion of BRAVIA Internet Video in a low-to-mid range model like Sony's BRAVIA KDL-40EX700. It's offers 100Hz motion smoothing and a few nifty usability features, and it is only slightly let down by an inability to get the most out of difficult high-contrast viewing material.
Price$ 1,699.00 (AUD)
The Sony BRAVIA KDL-40EX700 is a 40in LED television. Despite not being a premium model, it has Sony's BRAVIA Internet Video video-on-demand service, with access to Yahoo!7 television content, YouTube and ABC iView. Because it is an LED TV it has a slim chassis, making it a good option for wall-mounting.
It may not be as drop-dead gorgeous as Sony's BRAVIA KDL-52NX800, but the BRAVIA KDL-40EX700 is still an attractive product. When we saw it in photos we were a little wary of the two-tone silver-on-black bezel, but the dark brushed aluminium finish actually adds a little class and pleasantly offsets the otherwise glossy border. The Sony BRAVIA KDL-40EX700 doesn't have the same glossy display panel coating of the NX800, which means it is free of any distracting reflections in bright environments.
Four HDMI ports, distributed between the side and rear, mean multiple digital video devices can be connected simultaneously. We think four is more than enough — if you have more devices you'll likely also have a competent A/V receiver to route connections through. Older devices and PCs can be connected via VGA, composite or component video. There's no S-Video connector, but we're not worried about its exclusion.
Picture quality from the Sony BRAVIA KDL-40EX700 LED television is a mixed bag. Clarity is good and colour gradation is smooth, so watcing the vibrant, synthetic colours in Cars' was an enjoyable experience. As a Full HD 1080p panel the BRAVIA KDL-40EX700 can display an abundance of fine image detail. Pores and facial details are evident in viewing high quality video content, although we opted to lower sharpness a few notches to give a slightly smoother image. We noticed a small amount of backlight cloudiness once the screen lighting was boosted in video settings — if you can keep this setting as low as possible, you won't have any problems.
The Sony Bravia KDL-40EX700 uses the original implementation of Sony's MotionFlow frame interpolation system, with a 100Hz rating. Fast on-screen motion is well handled with only a tiny amount of visible flicker, although we would have appreciated the ability to set our own judder and motion compensation increments.
Contrast is where the Sony BRAVIA KDL-40EX700 LED television falters. As an edge-lit LED panel it performs similarly to old-school CCFL back-lighting — it is only able to dim or brighten the entire screen instead of altering the brightness of specific screen segments. Due to this the screen struggles when presented with content that is both simultaneously bright white and dark black. Our standard test example of the opening scenes of The Dark Knight evidenced the BRAVIA KDL-40EX700's tendency to aim for the middle-ground, with whites becoming slightly dull and blacks moving towards grey.
The TV has the same excellent implementation of BRAVIA Internet Video as the NX800. The amount of content available is extensive and it's easy to wile away the hours on YouTube. We had to connect the screen via a wired Ethernet network connection — the wireless 802.11n dongle is a $99 optional extra. We would have liked to see wireless networking included in every BRAVIA Internet Video–enabled model in Sony's range.
Sony's presence sensor that debuted in the BRAVIA KDL-46WE5 makes a return appearance here, turning off the panel when there is no motion in the room for a set period. A good ol'-fashioned on/off switch reduces idle power consumption to 0W. These features contribute to the Sony BRAVIA KDL-40EX700's six out of six energy star rating. Consuming 107W during operation, it is among the most efficient televisions on the market.
It may not have best-in-class image quality but the Sony BRAVIA KDL-40EX700 is still a distinguished television. For its $2199 price tag, you get most of the features of Sony's premium TV series costing thousands of dollars more.
Stay up to date with the latest reviews. Sign up to GoodGearGuide’s Gear Daily newsletters
Follow GoodGearGuide on Twitter: @Goodgearguide
Join the newsletter!
A printer that is efficient, reliable and can work seamlessly with your systems and software.Read this solicitor's review to find out more!
Most Popular Reviews
- 1 ASUS FX503 review: An ROG Notebook By Any Other Name
- 2 HP Envy x360 (Ryzen 5) review: Power over portability
- 3 Oppo A73 review: The budget smartphone that sets the bar for 2018
- 4 Oppo R11s review: The iClone you know and love, but not quite the one you deserve
- 5 Blackberry KEYone Black Edition review: What the original KEYone should have been
Latest News Articles
- HP Omen laptops include a first: Nvidia Max-Q graphics technology
- HP reboots Omen desktop with more of what gamers love
- HP's Omen Accelerator can give your laptop some guts
- HP's Omen X Compact Desktop can morph into a backpack VR PC
- Samsung to detail new Tizen OS for smart home appliances, IoT devices
PCW Evaluation Team
Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category
The printer was convenient, produced clear and vibrant images and was very easy to use
I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.
It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.
Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.
The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.
- Picture Perfect: OPPO prepare their boldest smartphone yet
- Gigabyte AERO 15: Full, in-depth review
- Samsung Galaxy S9+ review: A predictably-exellent flagship uplifted by a standout camera
- What's the difference between an Intel Core i3, i5 and i7?
- Laser vs. inkjet printers: which is better?
Product Launch Showcase
- CCAcceptance TesterNSW
- TPPrincipal Solutions DesignerQLD
- CCKnowledge Analyst (Digital Content)NSW
- FTDesktop Support Engineer - Onsite - UrgentOther
- CCCisco Test SpecialistVIC
- FTEnterprise Application AdministratorQLD
- FTSystem AdministratorOther
- FTSAP Business Analyst x 4NSW
- CCDigital DesignerNSW
- CCSystem Engineer - TelcoVIC
- FTRecruitment CoordinatorOther
- CCProgram Coordinator - TelcoVIC
- CCThe job "Automation Test Analyst Guidewire " is now ExpiredQLD
- FTJunior Project ManagerOther
- FTHelpDesk Support TechnicianOther
- FTNetezza Developer - Brisbane locationVIC
- FTInstructional DesignerOther
- FTDigital Marketing Manager - Affiliates and PartnersOther
- FTSAS Senior DeveloperOther
- TPSenior Business Analyst - Customer Centric ContentQLD
- FTJunior-Mid Level Release ManagerQLD
- CCAgile Coach/LeadNSW
- FTFull stack DeveloperNSW
- FTBusiness Intelligence DeveloperQLD
- FTDevelops EngineerOther