Eight extremely embarrassing E3 moments

On gaming's biggest stage, these eight figures fell on their faces. Check out these eight extremely embarrassing E3 moments!

  • 3- Jamie Kennedy Bombs at Activision Conference (2007)

    It's safe to assume that "comedian" Jamie Kennedy is considered hip in some (small) circles. Activision made a gamble at E3 2007 by hiring the Malibu's Most Wanted star to emcee the company's press conference. What ensued was the worst comedic show on stage in LA this side of Michael Richards. The seemingly-stoned Kennedy insulted gamers, displayed a lack of knowledge for pretty much every single Activision title, and was comically shown up by just about every guest, as well by a few audience members. This was a powerfully awkward performance.
  • 4- Booth Babes Banned (2006)

    Some say 2006 was the final year of the spectacle that was E3. We politely disagree — 2005 was the last real E3. The reason? The booth babe ban in effect in '06. Sure, there were attractive women, but all those clothes made us yearn for years past when supermodels would pose in chain mail bikinis for a random MMO that nobody ended up buying. Memories...
  • 8- Jeff Bell Brings the Boring (2007)

    For many years, Microsoft stuck to the tried and true duo of J Allard and Peter Moore to show off the company's wares. By 2007, however, Allard had shifted to work on Microsoft's Zune media player and Moore was weeks from leaving the company altogether. Sensing Moore's impending resignation, Microsoft de-emphasized his role at E3 2007. Who best to fill the giant shoes of the company's greatest orators? Why not the newly-appointed Corporate Vice President of Global Marketing, Jeff Bell?
    Unfortunately, Microsoft learned, his marketing power stopped just short of the stage. Bell's robotic tone and awkward presentation marked a lackluster conference for Microsoft. Bell's tenure at Microsoft came to an end less than a year later, with much speculation that his E3 performance played a bit of a role. But hey, at least he didn't accidentally pause Rock Band twice during a live demo.
  • 2- Sony's Press Conference of Fail (2006)

    The end of the reign of Sony as the King of Consoles began with perhaps the worst gaming press conference of all time. At E3 2006, Sony revealed the substandard Sixaxis, the half-baked release crop of titles, and the obscenely high launch price of the PlayStation 3. Unlike previous shows, where Sony was seen as the industry leader, the mix of ineptitude and arrogance on display at this show led to a rough start for the PS3 console. At least the internet got a few memes out of it.
  • 1- ESA Downsizes E3 (2007)

    The glitz and glamour of E3 during its first 12 years may have been a tad overblown, but in a sense, it reflected the larger-than-life industry it represented. While E3 was technically "industry-only," developers had no qualms with spending millions to attract the attention of tens of thousands of show-goers for more than a decade. Shortly after 2006's show, however, things changed. In July 2006, the ESA announced major changes for the next year, but nobody could have expected the neutered version that came to pass a year later. Instead of being held in LA, the show took place in the lower-key city of Santa Monica. Instead of having the action take place on the massive floor of a convention center, most companies chose to demo top titles in hotel suites, with the "show floor" consisting of plain vanilla kiosks at the barren Barker Hangar. There were faint glimmers of glamour during the "big three" press conferences, but when you consider Microsoft did its conference from a high school, the stark reality of show without a set of balls became painfully apparent. Will this year bring even more embarrassing moments? We wouldn't be surprised in the slightest.
  • 7- Nintendo Shows off Virtual Boy (1995)

    Poor Gunpei Yokoi. The creator of the acclaimed Metroid series, as well as the Game Boy hardware, had but one serious misstep during his tenure at Nintendo. That mistake was the Virtual Boy, Nintendo's ill-conceived virtual reality console that gave gamers headaches and gave Nintendo its first and only console flop. At E3 1995, Yokoi was on the show floor demoing the soon-to-be-discontinued system, with the product and its producer being all but ignored while the attendees focused on the Nintendo 64. He left Nintendo the next year, and he died in a tragic accident a year later.
  • 6- Sony Steals Sega's Saturn Thunder (1995)

    At E3 1995, Sega set up the bomb for E3 attendees when the company revealed that its in-development Sega Saturn console, scheduled to be released in September of 1995 would be released... immediately! Bumping the Saturn's release up six months to compete with the impending launch of the PlayStation contributed to it being a flop. Third parties were unaware of the surprise launch, leaving a meager launch game lineup, and the retail price of $US399 was unexpectedly high. Sony actually took most of the air out of Sega's tires at the same E3: Sony's keynote speaker went up on stage, said "Two hundred and Ninety-Nine Dollars" and walked off the stage. And with that, Sony became a legitimate console company.
  • 5- N-Gage Price Revealed (2003)

    The Nokia N-Gage, the much-maligned phone/portable gaming system, got off on the wrong foot at its debut during E3 2003. The press conference for the N-Gage was awkward and stilted, and the capper was the price reveal. Nokia trotted out a girl in a bikini, who revealed the price painted on her stomach. Unfortunately, the $299 price was agreed upon as far too expensive by the gaming community, and the company wasn't able to get the phone out to an eager side-talking public.
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