John Dvorak, MarketWatch columnist, wrong about the iPhone
John Dvorak is not known as an Apple fan, so it wasn't exactly a surprise when on March 28, 2007, he wrote a column for MarketWatch that carried this double-barreled headline: "Apple should pull the plug on the iPhone ... Company risks its reputation in competitive business." It begins:
"The hype over the unreleased iPhone has actually increased over the past month despite the fact that nobody has seen or used the device. This, if nothing else, proves the power of branding and especially the power of brand loyalty.
"It's the loyalists who keep promoting this device as if it is going to be anything other than another phone in a crowded market."