Viva Movil chain will have family-friendly stores, plus JLo-designed accessories and a social media component
From left, Viva Movil founder Jennifer Lopez, Verizon Wireless Executive Vice President and Chief Operating Officer Marni Walden, and Brightstar Chairman and CEO R. Marcelo Claure.
Jennifer Lopez introduced her new company, wireless retailer Viva Movil, in partnership with Verizon Wireless at the CTIA Wireless trade show on Wednesday.
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