Sony PlayStation 4 on sale this holiday for $399

The PS4 will be $100 cheaper than Microsoft's Xbox One

  • Sony showed its new PlayStation 4 console at E3 in Los Angeles. It will launch in time for the year end holiday season for $399.

  • Sony Computer Entertainment's group CEO and president Andrew House holds the new PlayStation 4 game console at the company's E3 press briefing.

  • Crowds enjoying Los Angeles sun ahead of Sony's PlayStation 4 press briefing.

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