A tale of two Lenovos: how the company thrives in ...
Rather than rely on a local celebrity to promote its handsets, Lenovo in January tapped NBA basketball star Kobe Bryant to be its smartphone spokesman for China and Southeast Asia. His face is now attached to company ads across the country. Basketball is extremely popular in China and so is Bryant, who's mere presence caused one local fan to cry when he visited China in August.
A tale of two Lenovos: how the company thrives in China