Mike Lazaridis: Forget Siri, This Keyboard Thing Rocks
The co-CEO of RIM isn't from Silicon Valley, nor does he have a juicy story to tell. Nevertheless, he was a tech chief profoundly out of step with the rest of us, which not only led to his resignation but the downfall of a multi-billion-dollar company. When asked in 2008 what he thought was the most exciting mobile trend, Lazaridis said: "Full Qwerty keyboards. I'm sorry, it really is. I'm not making this up." Here, in a nutshell, is why the company formerly known as RIM lost everything in the smartphone market.