HTC picked China for the initial launch of its latest smartphone, a sign of its interest in the country
HTC is also launching new phones its Desire series to target China's mid-range phone market.
HTC's China President Dong Junliang holds up the company's newest phone, the HTC One Max.
The new HTC One Max was unveiled in Beijing on Tuesday.
HTC unveiled its newest phone, the HTC One Max, in Beijing on Tuesday
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