Slideshow

How your in-store shopping affects the ads you see on Facebook

Tracking offline sales will play a big role in Facebook's advertising moving forward

  • Brian Boland, VP of advertising tech at Facebook, outlining the company's various ad products during a talk on Dec. 10, 2014.

  • A Facebook ad exec drew up this whiteboard to lay out the company's various ad products and vision, at Facebook's headquarters on Dec. 10, 2014.

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