Customer Relationship Management

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  Salesforce taps Instagram's new API with tailored marketing tools

  Users of Salesforce's Marketing Cloud on Tuesday gained easier access to Instagram's roughly 300 million users thanks to an integration made possible by a new API.

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  Microsoft's buys sales-gamification startup with eye to CRM combo

  Microsoft has acquired Incent Games and plans to integrate the Texas startup's FantasySalesTeam sales-gamification software into Dynamics CRM.

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  Microsoft snaps up FieldOne to enrich Dynamics CRM

  Microsoft and FieldOne have been partners for several years already, but on Thursday Microsoft took the relationship a step further and acquired the New Jersey-based provider of field-service software.

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  Salesforce sweetens the deal for growing SMBs with new Desk.com edition

  Salesforce has long targeted SMBs with its Desk.com application for customer support, but on Wednesday the cloud powerhouse launched a new version of the software designed specifically for rapidly growing firms.

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  New Salesforce line helps enterprises deliver in-app customer support

  Companies large and small are scrambling to keep up with the demands of an increasingly mobile world, and on Thursday Salesforce unveiled a new line of tools that's designed to help.

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  The future of Dynamics in a Nadella-led Microsoft

  Microsoft's Dynamics ERP and CRM product lines seemed safe immediately following former CEO Steve Ballmer's sweeping reorganization of the company last year. But now that longtime Microsoft executive Satya Nadella has been named Ballmer's successor, ...

• After getting star billing, Oracle's Fusion Applications take a supporting role

  Last week's OpenWorld conference made on thing clear: Oracle remains committed to its next-generation Fusion Applications but massive growth in the product line is probably not around the corner.

• Salesforce.com's Benioff lays out future strategies

  Salesforce.com's second-quarter earnings conference call featured the usual dose of chest-thumping by CEO Marc Benioff as the company posted US$957 million in revenue and raised its full fiscal year forecast to at least $4 billion.

• Microsoft reorganization leaves Dynamics in a sweet spot

  Microsoft's sweeping company reorganization may have some insiders feeling jittery about the future, but it's doubtful that the vendor's Dynamics business applications division or its customers need to worry.

• Oracle and Salesforce.com's love-fest: The ripple effects

  Oracle's string of high-profile cloud-computing partnership announcements with Microsoft, Salesforce.com and NetSuite dominated tech news headlines this week.

Whitepapers about Customer Relationship Management

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  Know What Customers Want Before They Do

  Webcast Summary: Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.