Aussie brands including Airtasker, REA Group, Hipages, Seek, EnergyAustralia, Qantas and NAB have been quick to launch their own ‘skills’ for Amazon’s voice assistant, Alexa, following news that local customers can officially buy the retail giant’s E...
Officeworks has become the second retailer this week to jump onto the voice interaction bandwagon, announcing an integration with Google Assistant that will allow consumers to engage with its products and brand via voice-activated devices.
Foxtel is heating up competition in the streaming device market by unveiling its new ‘plug and play’ Foxtel Now device, only weeks after the launch of Telstra TV.
Analysts see a handful of technologies that are poised to radically change our lives by 2021.
Real-time bidding is an aspect of digital marketing that can seem overly complex for the average bear, so it was only a matter of time before AI entered the picture.
Many sales and marketing campaigns would be pointless if they didn’t eventually lead to the brand collecting money from its customer. And the goal is to make the payments process as painless as possible, if not entirely invisible.
The location-based tool may help you download a boarding pass app at the airport or an audio tour during a trip to the museum.
Tracking consumers in real-time, zero-click ordering and delivering pizzas via artificially intelligent robots are just some of the latest innovations underway at Domino’s.
Marketing-software maker Marketo has agreed to be acquired by private equity firm Vista Equity Partners for US$1.79 billion, the company announced Tuesday.
Sydney's creative light festival Vivid Sydney is set to engage with participants on a whole new interactive level with Intel's new 3D facial recognition technology.
Discovery reigns supreme when it comes to engaging consumers via mobile devices, according to Facebook’s global VP of business marketing.
If a television ad ran for less than a second, without sound, and was partly or completely obscured on the screen, you could safely assume the advertiser would want their money back.
Google and YouTube’s “walled garden” approach to digital advertising is more about gaining marketshare and power than helping brand marketers reach consumers in the most relevant, effective way, according to the chief of TubeMogul.
The most radical thing Cirque du Soleil can do when it comes to digitising the consumer experience of its brand is to become more intimate, its marketing leader claims.
Google is taking another step away from Flash, Adobe Systems' multimedia program widely criticized for its frequent security vulnerabilities.
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As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.
The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.
This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.
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