Aussie brands including Airtasker, REA Group, Hipages, Seek, EnergyAustralia, Qantas and NAB have been quick to launch their own ‘skills’ for Amazon’s voice assistant, Alexa, following news that local customers can officially buy the retail giant’s E...
If a television ad ran for less than a second, without sound, and was partly or completely obscured on the screen, you could safely assume the advertiser would want their money back.
Taking on guardianship of the Star Wars franchise is not for the light-hearted, nor is it something that comes along every day. Walt Disney’s local CMO, Gavin Ashcroft, shares how the local team worked in advance of the launch of the Star Wars franc...
The most radical thing Cirque du Soleil can do when it comes to digitising the consumer experience of its brand is to become more intimate, its marketing leader claims.
It’s a story all too many established brands face: How to retain relevancy and purpose when the competitive landscape, digital disruption and customer expectations move well beyond anything they’ve seen before. And it’s this challenge toy giant, Matt...
Whitepapers about marketing strategy
This year the Super Bowl and all the surrounding activity just didn’t live up to the hype. The game was a blowout, the commercials were not as strong as previous years, and the broadcast was disappointing. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. Social messaging became even more paramount in this context when advertisers were reminded that they have no control over the game or audience engagement. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast. It will also showcase how brands that didn’t drop $4M on an ad buy could still build buzz and participate in the big game conversation. Learn from brands such as Budweiser, T-Mobile, and Esurance and how they took advantage of social engagement.
If you own an action camera, it’s probably a GoPro. But if you are planning on sharing any footage of your latest outdoor adventure with friends and colleagues, you will need more than just hardware. You will need software.
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I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.
If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.
If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.
Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category
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I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.
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