Aussie brands including Airtasker, REA Group, Hipages, Seek, EnergyAustralia, Qantas and NAB have been quick to launch their own ‘skills’ for Amazon’s voice assistant, Alexa, following news that local customers can officially buy the retail giant’s E...
If a television ad ran for less than a second, without sound, and was partly or completely obscured on the screen, you could safely assume the advertiser would want their money back.
Taking on guardianship of the Star Wars franchise is not for the light-hearted, nor is it something that comes along every day. Walt Disney’s local CMO, Gavin Ashcroft, shares how the local team worked in advance of the launch of the Star Wars franc...
The most radical thing Cirque du Soleil can do when it comes to digitising the consumer experience of its brand is to become more intimate, its marketing leader claims.
It’s a story all too many established brands face: How to retain relevancy and purpose when the competitive landscape, digital disruption and customer expectations move well beyond anything they’ve seen before. And it’s this challenge toy giant, Matt...
Whitepapers about marketing strategy
This year the Super Bowl and all the surrounding activity just didn’t live up to the hype. The game was a blowout, the commercials were not as strong as previous years, and the broadcast was disappointing. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. Social messaging became even more paramount in this context when advertisers were reminded that they have no control over the game or audience engagement. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast. It will also showcase how brands that didn’t drop $4M on an ad buy could still build buzz and participate in the big game conversation. Learn from brands such as Budweiser, T-Mobile, and Esurance and how they took advantage of social engagement.
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As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.
The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.
This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.
Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications
I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)
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