Social networking Whitepapers


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Facebook Graph Search POV
By Oracle | 27/3/2014

A description and analysis of Facebook Social Graph, monetization opportunities and its value to businesses.

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Instagram Guide
By Oracle | 27/3/2014

Who are the top 10 brands on Instagram, and what are their secrets to success with visuals—image and Video—in this white-hot platform?

What might 12,000 likes per second mean for YOUR brand? In this PowerPoint-styled tutorial, Oracle Social Cloud (#OracleSocial) offers up break-through examples of how brands are leveraging the editing and embedding capabilities of Instagram to engage loyalists and potential customers. Lessons from perennial innovators like Nike, MTV, Starbucks, Burberry, Red Bull, Ben & Jerry’s, Whole Foods and Ford, as well as upstarts like Lu Lu Lemon and Free People, SHOW rather than tell you how embedding + 15-seconds of video and eye-catching, engaging images can rock your marketing world.

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Google+ Guide
By Oracle | 27/3/2014

From “hangouts” to “communities,” Google+ has a lot to offer to brands looking to engage audiences and refine their strategies on this social platform.

The Google+ Update, by Oracle Social Cloud (#OracleSocial), includes an overview of new features and functionality, user demographics, industry trends, and a review of best practices that will help increase the likelihood of user engagement and aid in a brand’s success in this channel.

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How to Socially Enable Your Contact Centre
By Oracle | 17/10/2013

More than 75 per cent of consumers have posted damaging comment on social media following a negative customer experience. Yet a whopping 70 per cent of companies have little understanding of the social media conversations featuring their brand. This whitepaper looks at how to deliver your brand promise, retain customers and increase their lifetime value with new service channels.

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The Power of Transformational Knowledge
By Oracle | 17/10/2013

Apple saves $5 million a year on case and email deflection, while its agents find information 47 per cent faster than before they invested in something called Transformational Knowledge. In today’s consumer-empowered marketplace, you cannot afford negative customer experiences. However many companies lack the tools and processes required to empower their employees to deliver great customer experiences. In this whitepaper, we look at how to breakdown silos and deliver great customer experiences.

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Networking or Not working: Facing up to the Facebook Dilemma
By Symantec | 15/3/2013

Over 9.5 million people in Australia now use Facebook. The main purpose may be social, however the tool offers real opportunity for today’s businesses. Conversely, social media usage at the workplace can either dent productivity or reveal a competitive edge. Download to investigate the pros and cons of employee use of this tool.

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Networking or Not Working - Facing Up to the Facebook Dilemma
By Symantec | 20/10/2011

Connect. Share. Work? Facebook isn’t just a social networking tool. It’s a social phenomenon which poses a real dilemma for businesses. Allow employees access…and risk opening a potential Pandora’s box of problems? Go for a blanket ban…and lose a valuable channel of communication and collaboration? Opt for a compromise, with use permitted but limited in some way? This White Paper weighs up Facebook’s pros and cons, and shows how to keep your company safe – whatever policy you choose to implement.

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Networking or Not Working | Facing Up to the Facebook Dilemma
By Symantec | 12/4/2011

This White Paper weighs up Facebook’s pros and cons, and shows how to keep your company safe – whatever policy you choose to implement.

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